About Me

Hey, I’m Hannah. I’m a highly driven digital marketer and brand specialist with a Bachelor of Communications and three years of experience in the professional beauty and client-facing retail industry. My academic background, combined with hands-on experience, has equipped me to thrive in fast-paced environments where creativity, innovation, and strategy come to life.

As a natural people person, I’m passionate about building brand communities and creating meaningful, loyal connections—both online and in person. I bring energy, resilience, and a solutions-focused mindset to every challenge, backed by a proven track record in performance, leadership, and cultivating a growth mindset, both professionally and personally.

I love bringing ideas to life—from content ideation and execution to managing social media, e-commerce, and digital advertising. My strategies are insight-driven and results-focused, consistently driving engagement and contributing to the wider success of the organisations I work with.

Digital Marketing & Brand Specialist

Buoy Salon and Spa

March 2023 — Present

As the Digital Marketing and Brand Specialist for Buoy Salon and Spa—New Zealand’s largest single-site salon and spa and L’Oréal Pro-Connect New Zealand Salon of the Year 2024 — I support all aspects of digital and brand strategy. My work has been instrumental in elevating our digital presence, growing brand visibility, and building a strong online community. This achievement is a testament to my contributions in digital growth, brand storytelling, and optimisation across all touchpoints.

In this role, I support a dynamic team of 36 and contribute to delivering a luxurious, innovative salon experience for over 270 clients per week. I am responsible for creating and executing digital strategies that reflect the Buoy brand, enhance the client journey, and drive measurable results across social media, e-commerce, and email marketing.

• Content & Social Media Marketing – Developed high-quality content across Instagram, Facebook, and TikTok; managed content calendars; and fostered engaged brand communities through authentic storytelling and strategic posting. Achieved 140,000 total engagements on Instagram (@buoysalonandspa) in March 2025.

• Brand Growth & Strategy – Shaped and evolved brand identity across all touchpoints; aligned digital presence with brand voice and values; and created in-salon and online brand experiences that reflected luxury, innovation, and trust.

• Digital Advertising & Performance Marketing – Executed paid campaigns across Meta platforms; used A/B testing and performance analytics to optimise reach, engagement, and ROI.

• E-Commerce & Email Marketing – Managed and enhanced the Shopify store; implemented effective conversion strategies; and delivered targeted Mailchimp EDMs with high open and click-through rates to drive sales and customer retention.

• Industry Engagement & Brand Recognition – Contributed to award-winning campaigns and recognised outcomes across the beauty and skincare industry. Maintained active involvement in events and collaborations with leading brands such as L’Oréal and Ultraceuticals to stay ahead of trends and innovation

Bachelor of Communications

Specialising in Digital Marketing & Media Studies

2021 - 2024

• Academic excellence acknowledged with a formal letter and permanent notation on Academic Transcript 2024

• Achieved a GPA of 7.0+ in Semester One, 2024 — formally recognised by the university as “Excelling”

• Awarded Top Student in Social Media and Digital Marketing Semester One, 2022 – Wellington Campus (Scholarly Excellence).

Tauranga Girls' College

Graduated Tauranga Girls' College

2016 - 2020

• Served as Tauranga Girls College Head Girl (2020)

• Awarded Tauranga Girls College Supreme Award for Outstanding Service (2020)

• Elected Student Representative for Tauranga Girls College Board of Trustees (2018 - 2019)

• Member of Bay Of Plenty Priority One Instep Young leaders programme (2018 - 2020)

• Volunteering in Kampung Siru Melayu Village Sarawok State Borneo, Malaysia. (Dec 2019)

• Endorsed NCEA Level 1 / 2 / 3 with Excellence (2018 - 2020)

Brand Activator

Dentsu New Zealand

March 2024 - Current

• Brand Activator at events and retail locations for leading FMCG and lifestyle brands.

• Promoted and sampled products for Kapiti, Bluebird, Tasti, Fix & Fogg, and Lindt to boost engagement and awareness.

• Engaged confidently with staff and the public, showcasing strong communication skills.

• Maintained an approachable, energetic, and brand-aligned presence.

• Adapted easily to diverse, high-energy environments and audience types.

Independent Contractor Christmas Cookie Seller

Cookie Time

November 2022 - December 2022

• Led a national Christmas Cookie campaign, placing in the Top 20 out of 100 sellers across New Zealand.

• Managed stock forecasting, budgeting, and day-to-day operations independently.

• Promoted the campaign across multiple media channels, using creative and practical marketing approaches.

• Built strong connections across local industries and communities to boost visibility.

• Maintained energy and professionalism in a fast-paced, customer-facing environment.

• Adapted quickly, solved problems on the go, and improved processes for better efficiency.

• Exceeded sales goals through hard work, resilience, and self-motivation.

Nespresso In-Store Brand Representative

Mesh Marketing

October 2021 - February 2022

• Worked independently, visiting retailers and building strong customer and collaborator relationships.

• Sales-focused, committed to hitting KPIs and growing customer loyalty.

• Managed own stock, orders, and promotional materials.

• Used digital platforms to communicate with the team and engage the wider community.