Introduction

I am a Bachelor of Communications graduate with three years experience ... industry. , specialising in Digital Marketing and Media Studies. Passionate about the industry’s ability to connect people with brands, I thrive on its ever-evolving landscape and the creative opportunities it presents.

As a results-driven Digital Marketing & Brand Specialist, I bridge the gap between strategy and execution to craft compelling brand experiences across digital platforms. With expertise in content creation, social media management, and digital advertising, I develop and implement strategies that enhance brand visibility, engage target audiences, and drive business growth. By leveraging analytics and consumer insights,

I optimise campaigns for performance, engagement, and conversion. With a passion for brand communities and consumer engagement, I excel in fast-paced environments where creativity, strategy, and innovation shape the future of marketing.

Digital Marketing & Brand Specialist

Buoy Salon and Spa

2023 — Present

As New Zealand’s largest single-site salon and spa, we serve 270+ clients weekly with a team of 36, offering more than just beautiful hair and skin—delivering a luxurious, innovative salon experience that fosters connection, confidence, and care.

Responsbile for digital and brand, proud of the growth over my time in the role. 

Awarded Loreal Pro Connect New Zealand Salon of the year in 2024 is a testimental to my work - growth, elevation and ... of our digital touchpoints ....

My responsibilities over the … have included 

• elevating our digital presence across Meta, e-commerce and managing email direct marketing campaigns. 

• Now … SEO 

• Grew our social media Instagram ….. 

My specialities / contributions / responsibilities include:

• L'Oréal Pro Connect New Zealand Salon of the Year 2024. The skills and experience I have learnt …. …. next level. My work in elevating our digital platform played a vital part in this success. 

• Manage organic content creation and social media for a team of top Colourists, Hairstylists, and Skin Experts across Facebook, Instagram, and TikTok.

• Social Media Achievements: Salon Instagram: 142% increase in reach, 13.4% increase in engagement. Top reel reached 30K views and featured on Australia’s Great Lengths Social Media channels. TikTok Top video reached 700K views.

• Create email campaigns, resulting in 48% increased open rate over the past year.

• Provfiency in Mailchimp managing EDM campaigns from ideation to execution, with a proven track record of converting audience engagement into results.

• Optimise Digital Touchpoint’s and maintain the Shopify-based online store. Resulting in significant increase in ranking, now positioned in the top three SEO results.

• Collaborate with partnering brands to synchronise marketing materials and product sales strategies.

• Optimise copywriting and utilising data analytics to generate increased growth across platforms.

• Supporting the change in rebranding efforts, developing marketing materials to enhance clients' in-salon experience.

• Assist team members with their own industry-centred social media profiles.

• Participate in industry events, photoshoots, and education.

• Provide front-of-house support with managing staff and client schedules.

Brand Activator

Dentsu New Zealand

March 2024 - Current

• Brand Activator at various events and for retailers

• Promote and provide sampling opportunities for well-known brands eg Kapiti, Bluebird, Tasti, Fix & Fogg, Lindt.

• Demonstrate strong communication skills with staff and public.

• Display outgoing, approachable, friendly, and enthusiastic demeanour.

• Embrace vibrant, creative and diverse environments.

Independent Contractor Christmas Cookie Seller

Cookie Time

November 2022 - December 2022

• Independently led a Christmas Cookie campaign finishing in the Top 20 / 100 across New Zealand

  • Responsible for stock forecasting and financial management.

  • Explored various media channels of advertising

  • Showcased the ability to create and maintain connections across various industries and communities.

  • Maintained energy and enthusiasm throughout the fast-paced environment.

  • Quickly learned new skills, solved problems and made adaptions to improve efficiency and productivity.

  • Exceeded goals through consistent hard work and dedication.

Nespresso In-Store Brand Representative

Mesh Marketing

October 2021 - February 2022

• Sole Charge, responsible for visiting retailers and building connections with customers & collaborators.

• Sales driven - committed to hitting KPI's and gaining customer loyalty.

• Responsible for managing my own stock, supplies, orders and media materials.

• Effective communicator - using digital platforms to connect with the community and wider team.